Connie
Case study · Computer repair · South Bend, IN

90 days of Connie at our own repair shop

Connie was built and battle-tested in a real business: the founder's own computer repair shop in South Bend, Indiana. Different trade, same problem as yours: the phone rings while your hands are full. Here's what 90 days of real missed calls looked like.

150real calls answered that the counter couldn't pick up
38of them after hours or on a weekend
44new-work leads passed to the shop with the caller's details
42spam and robocalls screened out, never forwarded

Aug 12 – Nov 10, 2026. Test calls and spam removed. How we counted.

The problem

One tech, a bench full of laptops, and a phone that keeps ringing

A small repair shop gets its calls at the worst possible moments: halfway through a screen swap, mid data recovery, or with a customer already at the counter. Every ring that goes to voicemail is a person deciding whether to try the next shop on the list. And the evening and weekend calls used to go nowhere at all.

Here is how it's set up. The counter phone rings for about 15 seconds. If nobody picks up, Connie answers. After hours and on weekends, Connie answers every call. So every call counted on this page is one the shop would otherwise have missed.

What Connie did

Answered, sorted, and handed off

She answers in the shop's name. She handles the easy ones on the spot: hours, directions, the diagnostic fee, walk-in questions. When there's more to it, she takes the device, the problem and a callback number, then emails the shop a short summary within a minute. Robocalls and solicitors end there.

A typical after-hours call, paraphrased and anonymized

Sunday evening. A caller's desktop powers on, but the monitor gets no signal, even with the cables checked. Connie notes the machine and the symptom and takes a callback request. The shop has the summary waiting when it opens.

The real numbers

30, 60 and 90 days

All windows end Nov 10, 2026. Spam and the owner's own test calls are excluded from every row except the spam row.

30 days
Oct 11 – Nov 10
60 days
Sep 11 – Nov 10
90 days
Aug 12 – Nov 10
Real calls answered6096150
  During business hours (counter busy)4673112
  After hours or weekend142338
Spam / robocalls screened out152942
Message taken for the shop295076
Question answered on the call253863
Callback requested358
Transferred to a person222
New-work leads122544
Calls about a device already in the shop253546
Median answer latency0.70 s0.73 s0.86 s
Average call length79 s74 s71 s
Calls from a number that had called before47%38%33%

What people called about (90 days, all 150 real calls):

  • Checking on a repair or a pickup: 46
  • Laptop repairs (screens, hinges, batteries, charging): 18
  • Hours, location and general questions: 16
  • Asking for a person: 15
  • Desktops that won't start, slow PCs, and other repair questions: 22

Jobs. The shop's own system links leads to repair tickets. Between Aug 26 and Oct 9, Connie leads turned into 21 repair tickets. At the shop's $60 diagnostic fee, that is a floor of about $1,260. It's a floor because we didn't add any repair value on top, and we haven't counted tickets since Oct 9 yet. Bookings are low on purpose: the shop is walk-in, so she takes details instead of filling a calendar.

90 days of tuning on real calls

How she got better

Aug – Oct

Faster replies

Smarter turn-taking cut the pause before she answers from 1.06 s in August to about 0.70 s from October on.

Sep 16

Promises you can keep

She promises a callback, never a clock time, so callers aren't told something your schedule can't deliver.

Oct 9

Knows your regulars

Before she speaks, she gets a short brief on who's calling, so returning customers aren't greeted like strangers.

Nov 10

Sounds more like a person

Tuned pacing, shorter replies, and natural ways of saying numbers and directions.

How we counted

Method and caveats

  • Source: Connie's own call records for the shop, read-only, on Nov 10, 2026.
  • Removed: every call from the owner's phone and any call marked as a test (3 in the 90 days). Spam is whatever the post-call classifier flagged as a robocall, silent call or solicitor.
  • After hours: outside Mon–Fri 9–5 Eastern. The shop closed at 5:30 until Nov 6, so a few calls between 5:00 and 5:30 count as after hours here.
  • New-work lead: a caller with new work (not a status check, a job seeker or a vendor) whose call ended with a message, callback request, booking or transfer.
  • Answer latency: the gap between the caller finishing and Connie starting to speak, averaged per call. The table shows the median across calls.
  • Returning callers: the number had called Connie before. We didn't check it against the shop's customer list, so it undercounts.
  • Labels and topics: these come from AI call summaries and a keyword pass, not from a human reading every call.
  • Downtime: Connie was offline Sep 19 – Oct 1, which lowers the 60- and 90-day totals.
  • One shop: this is one trade at modest volume, about 60–95 calls a month. Your mix will differ.
  • Privacy: no customer names, numbers or quotes appear here.

Want this on your missed calls?

Built for plumbers and home-service pros. 20 founding spots at $49/mo, and if she doesn't book you a job in 30 days, you don't pay.