Connie

Free tool

Missed Call Cost Calculator

How much do missed calls cost your business? Put in four numbers from your own phone and books. You get the revenue lost each month and year, and what it would cost to answer those calls.

calls

All inbound calls, not just new customers. Skip known spam.

%

Rang out, went to voicemail, or you declined it on a job.

%

Of callers who reach you and need work, how many book and pay.

$

Your average ticket for a typical service call.

Some missed callers call back anyway
%

Check last month: how many missed numbers called again? Leave at 0 if you don't know.

Revenue lost to missed calls

$9,750 / month

$117,000 a year

Missed calls a month
52
Jobs those calls would have become
26
Connie for those calls
$79/mo (Starter, ~62 min)
Jobs a month to cover it
Less than 1

With a founding spot: $49/mo.

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Save your numbers (optional)

Puts you on the Connie waitlist with these numbers attached, so your setup call starts from them. We don't send newsletters or share your email.

How the math works

The calculator does four multiplications, and you can check every one of them:

  1. Missed calls a month = calls per week × share missed × 52 ÷ 12.
  2. Callers you actually lose = missed calls × (1 − share who call back on their own).
  3. Jobs lost = callers lost × your close rate.
  4. Revenue lost = jobs lost × average job value. Yearly is that times 12.

With the starting numbers (40 calls a week, a quarter missed, half of new callers booking, a $350 ticket) that is about 43 missed calls, 22 jobs and roughly $7,600 a month. Your numbers will be different, and they should be. The point is to put a dollar figure on something most owners only feel as background noise.

Use your own numbers, not an industry average. You will see claims online about what share of calls small businesses miss. Most don't say where they come from. Your phone already knows: open your recent calls, count last month's missed calls from numbers you don't recognize, and divide by four.

What the result doesn't count

The figure is revenue from the first job only. It leaves out repeat work, maintenance agreements, referrals, and the review a happy customer might leave. It also ignores the time you spend calling back numbers that never pick up. On the other side, it assumes every missed call is a real customer, so be strict about spam and wrong numbers when you count.

Ways to stop losing those calls

  • Answer more yourself. Free, but every call you take on a ladder or under a sink costs time on the job in front of you.
  • A family member or office helper. Works during set hours; nights, weekends and lunch breaks still slip through.
  • A live answering service. Real people, usually billed by the minute or call. Good for complex calls, pricier at volume. See AI vs live answering services.
  • An AI receptionist. Answers every time, books into your calendar, and costs a flat monthly fee. See what an AI receptionist does and costs.
  • Text back after a missed call. A quick text keeps the caller from dialing the next company. See how missed call text back works.

Where Connie fits

Connie is an overflow AI receptionist. Your phone rings first; only calls you don't pick up forward to it. It answers, asks the questions you set, books the visit into Google Calendar, and emails you a summary. Plans start at $79 a month for 150 minutes ($49, 300 minutes fair use, for the 20 founding members), then $0.35 a minute past the plan (less on Pro and Scale), no contract. No setup fee on any plan. It is pre-launch, onboarding a small group of founding members. See it for your trade: HVAC, plumbing, electrical, garage door, roofing.

Missed call cost: common questions

How much does a missed call cost a contractor?

Multiply the missed calls you get in a month by the share of them that would have become paying jobs, then by your average ticket. Example: 40 calls a week with a quarter missed is about 43 missed calls a month. If half of those callers would have booked and the average job is $350, that is about $7,600 a month of work going to someone else.

Don't most people just call back or leave a voicemail?

Some do. It depends on the job: someone with a burst pipe or no heat usually calls the next company within minutes, while someone pricing a new roof may wait. That is why the calculator has a setting for callers who would call you back anyway. The honest way to set it is to check your own call log: count missed numbers from last month and see how many called again.

Where do I find how many calls I miss?

Your phone's recent-calls list shows missed calls in red (iPhone) or with a missed-call icon (Android). Your carrier's online account usually has a call-detail export too. Count one month, ignore spam and people you know, and divide by four for a weekly number.

What counts as my close rate?

Of the new callers who reach you and want work done, the share who book a visit and pay. Use bookings divided by real inquiries from your scheduling software or a month of notes. Many owners guess high, so try a lower number too.

How is the Connie cost worked out?

Connie only answers the calls you miss. The calculator assumes about 1.2 minutes per answered call (real calls at our pilot shop averaged about 70 seconds), and picks the plan with the lowest total for that many minutes, extra minutes included. Extra minutes are $0.35 on Starter and Founding, $0.25 on Pro and $0.20 on Scale, so busier shops land on Pro or Scale. Founding members pay $49 a month (300 minutes fair use), locked for life, limited to 20 spots. There is no setup fee on any plan.

Is this calculator free? Do I have to give my email?

Free, and no. The results show right away. The email box is optional and only puts you on the Connie waitlist with your numbers attached.